Meet the Team
Senior Principal Investigator
Mr. MacTavish joined Roberson and Associates in June 2018. Concurrently, Mr. MacTavish is an Assistant Professor of Design at the Illinois Institute of Technology’s Institute of Design (ID) where he teaches courses and conducts research related to human/computer interaction design and design research methods. During his 10 years at ID, his individual research has been focused on Persuasive Interaction Design and understanding the theories, methods, and techniques that can be used to provide people with computer assisted support for achieving their behavioral goals.
Prior to joining ID, Mr. MacTavish directed Motorola Labs’ Center for Human Interaction Research for nine years with research laboratories in Phoenix (AZ), Schaumburg (IL), and Shanghai (China). Before Motorola, he led the Human Interface Technology Center based in Atlanta (GA) for NCR Corporation, served as director of engineering for NCR’s wireless communications and networking engineering group in Utrecht, The Netherlands, and led software development teams for transaction processing products.
As a member of the human/computer interaction research community, Mr. MacTavish has participated in the full range of product conceptualization and development phases including strategy formulation, user and technology research, concept development, and product implementation. These activities resulted in delivered projects and products using many methods and technologies including recognition technologies (handwriting, speech, and image), interaction technologies (synthetic speech, multimodal interaction, and context aware systems), and experience design and prototyping (design research, user centered design, usability evaluations, and rapid prototyping). Also, he is a member of the scientific committee of the International Conference on Persuasive Technologies that is held annually in locations around the world.
Mr. MacTavish holds a Master of Arts in Library and Information Science (AMLS) from the University of Michigan and a Master of Arts in English from the University of Iowa. He has a Bachelor of Arts in English from Central Michigan University.