Roberson and Associates, LLC

Meet the Team

Jose L. (Pepe) Lastres

Jose L. (Pepe) Lastres

Senior Marketing Consultant

Mr. Lastres joined Roberson and Associates as Senior Marketing Consultant in July, 2016, with 31 years' experience in the industry. He also serves as the Vice President of Marketing at BroadView Communications.  

Previously, Mr. Lastres served as the Head of Marketing and Corporate Affairs North America within Nokia Solutions and Networks (NSN), now Nokia Networks, reporting directly to the NSN Chief Marketing Officer (CMO). There, Mr. Lastres led all aspects of mobile industry marketing and corporate affairs in support of the NSN regional Head of Customer Operations North America.  Specific duties included development and implementation of annual and long-range marketing plans, account sales support plans, channel management, branding, lead generation, marketing metrics, internal communications, analyst and press relations, trade show participation, government relations, and association management. 

Prior to NSN, Mr. Lastres served as the Senior Director of Wireless Networks Solutions Marketing supporting the Mobile Broadband business reporting directly to the Motorola Solutions' CMO. He has extensive international experience, having held positions both in Hong Kong and the United Kingdom in addition to the United States. 

Mr. Lastres holds a Master of Business Administration from the University of Chicago Booth School of Business and a Bachelor of Science degree from Florida Institute of Technology.